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Modern Trade Marketing

Securing distribution in large chain retailers and modern trade stores brings the promise of improved sales and market share. But without the right performance data and analytics, identifying growth opportunities across hundreds of outlets becomes guesswork.

Modern Trade Marketing Services

Actionable Analytics for Informed Decision Making With access to your SKU-level sales data across different retail partners, regions, and stores, we can surface hidden insights to take the uncertainty out of decision making. Our analytics services include : 

  • Sales performance tracking and reporting for all SKUs by outlet
  • Evaluation of product placement, planogram compliance, and display execution
  • Comparison of trade promotion discounts vs. sales uplift
  • Analysis of seasonality, inventory levels, and other shifts
 
Armed with our easy-to-digest analytics dashboards and custom modeling, brand managers can confidently answer questions like:
 
  • Which retail chains and locations drive the highest product sales?
  • How do sales and market share fluctuate by region, city tier class, etc.?
  • Which products warrant expansion to new outlets vs. inventory optimization?
  • Are trade promotions delivering expected return on investment?

 

Let our analytics team provide the visibility needed to optimize modern trade decisions and strategy implementation. Schedule a demo of our retail analytics capabilities today.